5．品牌經(jīng)理篇 Brand Manager

體育公司招聘品牌經(jīng)理：

Brand Manager

Sports Corporate

You are a proven leader with a formal management background in Sports Brand Marketing．Yourre a strategic thinker，creative man and a highly motivated team player with a solid understanding of sports brand equity．Operating from the Sports Corporate head office located in Shanghai，China，your responsibilities will be to prepare，execute，and manage the Sports Brand marketing plan．Along with your experience，you have a university degree in marketing（Sports Mgmt．）．We thank you for your interest and ask that you fax your c．v．to（0086－21） 1234 5678．

注　釋：

c．v．＝curriculum vitae履歷，簡歷——A summary of oners education，professional history，and job qualifications，as for a prospective employer．關(guān)于某人所受教育、專業(yè)經(jīng)歷以及工作資格的簡要說明，如即將被雇用的雇員的履歷。

international level 3in basketball 國際籃球水平三級。

organizational，leadership and management skills組織、領(lǐng)導和管理技能。

sports brand marketing plan 體育品牌行銷策劃。

university degree in marketing（sports mgmt．） 大學體育管理行銷學位。

Words and Expressions

brand manager 品牌經(jīng)理

brand marketing 品牌行銷

candidate n．候選人，投考者

coaching experience 教練經(jīng)驗

effective communication skills 有效的溝通技能

execute vt．執(zhí)行，實行，完成

head coach 主教練

highly motivated 非常有激勵作用的，非常積極主動的

mgmt．management的縮寫，管理

possess vt．占有，擁有，持有，擺布，支配

preferably adv．更適宜

proven （prove的過去分詞）adj．已證明的，被證實的

resume n．履歷，簡歷

solid adj．堅實的，堅固的，結(jié)實的

sports brand equity 體育品牌（資產(chǎn)）價值

sports corporate 體育團體

strategic thinker 戰(zhàn)略思想者／家

team player 團隊（配合）成員

Exercises

1．Answer the Questions

（1）These passages would most probably be found in：

a．the classified section of a newspaper．

b．a(chǎn) business catalog．

c．your textbook．

d．playground．

（2）What should an interested candidate for the position of Brand Manager submit with his or her application？

a．A current address and mobile phone number．

b．A signed contract．

c．A summary of work experience．

d．A reference letter．

（3）Which position needs five years of work experience？

（4）How many ways could you contact with BSC Menrs Basketball？________

（5）Both positions prefer university degree．True______／False______

（6）‘Marketing’means________

a．the act or process of buying and selling in a market．

b．a(chǎn) place where goods are offered for sale．

c．to deal in a market．

d．up for sale．

（7）‘management background’means the practical experience of managing，handling，supervision，or control．

True______／False______

（8）‘c．v．’in this advert is the________．

a．constant value．

b．a(chǎn)bbreviation of curriculum vitae．

c．constant velocity．

d．constant Voltage．

（9）Which of the following is NOT a requirement for the job of Brand Manager advised？

a．management background．

b．a(chǎn) strategic thinker and a highly motivated team player．

c．to work in Shanghai．

d．college diploma．