7.10　旅游類新聞

隨著我國經(jīng)濟的不斷發(fā)展，人民生活水平的不斷提高，尤其是隨著“黃金周”的推出，旅游已經(jīng)成為近年來的社會熱點。人們不但走遍大江南北，甚至已經(jīng)開始把目光轉向海外。旅游產(chǎn)業(yè)因此蓬勃發(fā)展，刺激了其他產(chǎn)業(yè)和行業(yè)的發(fā)展。新聞媒體也因此對旅游市場報之以熱切的關注，或對“黃金周”進行盤點，或隆重推出旅游經(jīng)典，或對國內外旅游線路進行介紹，或發(fā)布各類旅游節(jié)的消息。

旅游類新聞報道的翻譯同樣不講究逐字對應翻譯，譯者可以根據(jù)原文信息進行重組和挑戰(zhàn)，同時力求譯文符合英語受眾的表達習慣，因為旅游類新聞報道實際上還承擔著一個具有重要意義的任務，那就是向國外介紹我國壯麗的大好河山，吸引更多的外國游客來中國游覽。因此，旅游類新聞報道的翻譯一定要突出我國旅游市場的優(yōu)點和特點，以增強吸引力。

以下為一些常用的表達:

1)境外/海外游客travelers from overseas/international tourists/foreign tourists

2)旅游收入tourism revenue

3)鄉(xiāng)村旅游countryside/rural tourism

4)豐富的旅游資源abundant tourist resources

5)明孝陵the Xiaoling Tomb of the Ming Dynasty

6)中山陵Dr．Sun Yat-sen's Mausoleum

7)旅行社travel agency

8)旅游旺季peak season for holiday makers

9)旅游主管部門/旅游局tourism authority

10)旅游交易會tourism trade fair

11)發(fā)展旅游業(yè)develop tourism

12)提高旅游景點的知名度promote the popularity of the scenic area

13)生態(tài)旅游eco-tourism

14)旅游推介tourism promotion

15)春節(jié)長假week-long Spring Festival

16)黃金周Golden Week festival

17)旅游目的地travel/tourism destination

18)海外游overseas tourism

19)出境游outbound trip

20)旅游套餐package tour

21)旅游線路travel route

22)出境游客outbound traveler

23)旅游景點tourist attraction，tourist destination，scenic spot，places of tourist attraction

24)自然景觀natural splendor/attraction

25)避暑勝地summer resort

26)國家公園national park

27)出土文物unearthed cultural relics

28)古建筑群ancient architectural complex

29)陵墓emperor's mausoleum/tomb

30)古墓ancient tomb

31)洞穴cave

32)石筍stalagmite

33)鐘乳石stalactite

34)石窟grotto

35)壇altar

36)亭pavilion

37)臺terrace

38)廊corridor

39)樓tower;mansion

40)庵Buddhist nunnery

41)江河湖泊rivers and lakes

42)池潭ponds and pools

43)堤causeway

44)舫boat

45)榭pavilion，house on a terrace

46)水榭waterside pavilion/house

47)琉璃瓦glazed tile

48)城堡castle

49)教堂church，cathedral

50)宮殿palace，hall，chamber

51)皇城imperial city

52)行宮temporary imperial palace for brief stays

53)御花園imperial garden

54)四大金剛the Four Guardians

55)十八羅漢the Eighteen Disciples of the Buddha

56)甲骨文inscription on oracle bones

57)青銅器bronze ware

58)景泰藍cloisonne enamel

59)手工藝品artifact，handicrafts

60)蘇繡Suzhou embroidery

61)唐三彩tricolor-glazed pottery，ceramics of the Tang Dynasty

62)字畫卷軸scroll of calligraphy and painting

63)國畫traditional Chinese painting

64)文房四寶the four stationery treasures of the Chinese study including writing brushes，ink sticks，ink stones and paper

65)工藝精湛，獨具匠心exquisite workmanship with an original/ingenious design

66)湖光山色landscape of lakes and hills

67)依山傍水enclosed/surrounded by the hills on one side and waters on the other

68)景色如畫picturesque views

69)湖石假山lakeside rocks and rockeries

70)山清水秀beautiful mountains and clear waters

71)誘人景色inviting views

72)園林建筑garden architecture

73)佛教名山famous Buddhist mountain

74)絲綢之路the Silk Road/Route

75)旅館hotel

76)汽車旅館motel

77)提供一夜住宿和早餐的旅館B＆B(bed and breakfast)

78)青年招待所youth hostel

79)豪華飯店luxury hotel

80)公寓旅館residential hotel

81)空房vacant room

82)套房suite

83)旅館大廳lobby

84)旅館登記簿hotel register

85)登記check-in

86)結賬check-out

87)預訂房間reservation/book a room

88)接待reception

89)單人房間single room

90)雙人房間twin room(twin-bedded room，帶兩張單人床的房間)

91)雙床房間double room(帶一張雙人床的房間)

92)房價room rate

93)定金advance deposit

新聞報道翻譯實例一

盤點黃金周:新春旺季，江蘇旅游實現(xiàn)總收入65.5億元

【口導】春節(jié)七天，江蘇旅游喜獲大豐收。來自省旅游局的統(tǒng)計數(shù)據(jù)顯示，七天里，全省13個省轄市共接待海內外旅游者757.7萬人次，實現(xiàn)旅游總收入65.5億元，分別比去年同期增長18.6%與22.8%。

【配音】“2007江蘇和諧城鄉(xiāng)游”節(jié)日里掀起了五彩繽紛的蓋頭，全省各地70多場豐富多彩的旅游節(jié)慶活動接踵登場，而傳統(tǒng)的民俗文化、鄉(xiāng)土氣息與時尚旅游休閑互動融合，是今年春節(jié)的一大風景。全省納入統(tǒng)計的300家景點共接待游客人數(shù)1 391.1萬人次，同比增長39.5%;門票收入1.21億元，同比增長55%;全省旅行社共接待游客18.05萬人次，同比增長19.2%。

大批海內外旅游者涌入江蘇，帶來豐厚的回報。節(jié)日期間，我省祿口、碩放、奔牛、觀音和白塔埠五大民航機場抵達量7.75萬人次，出行量8.46萬人次;南京、蘇州、無錫、鎮(zhèn)江、揚州、常州、徐州和連云港等8市的公路抵達量497.66萬人次，出行量592.42萬人次;鐵路抵達量115.21萬人次，出行量114.52萬人次。這8個城市納入黃金周監(jiān)測的40家重點商業(yè)企業(yè)共實現(xiàn)零售額7.76億元，同比增長23.6%;34家重點餐飲企業(yè)節(jié)日實現(xiàn)營業(yè)收入3 361.56萬元，同比增長18.2%。

業(yè)內預計，從二月中旬到六月初，各地的旅游市場將持續(xù)保持旺季態(tài)勢。

Jiangsu reports booming holiday tourism

The weeklong-holiday of the Spring Festival lasting from February 18 to 24 has aggressively spurred the tourism industry of East China's Jiangsu Province．Latest figures released by the Provincial Tourism Bureau show that the 13 cities in Jiangsu greeted altogether 7.6 million travelers from both home and abroad，generating some 6.6 billion yuan of total income，up by 18.6%and 22.8%on a yearly basis．

Highlighting the harmonious development between urban and rural regions，over 70 colorful cultural and recreational activities were staged all over the province to entertain the visitors as well as the local people．Showcasing folk customs，local flavor and modern taste，these activities were extremely appealing to travelers．According to statistics，the 300 major scenic spots in the province received 13.9 million visitors during the weeklong holiday to generate an admission fee income of some 121 million yuan，a rise of 39.5%and 55%year on year．Travel agencies provincewide reported a passenger flow of 185，000，19.2%higher than the previous year．

Category analysis show that overseas visitors have contributed greatly to the province's tourism income during the weeklong holiday．The five airports including Lukou，Shuofang，Benniu，Guanyin and Baitabu received a 77，500 passengers while flying 84，600 passengers out of the province．Meanwhile，highway transportation in Nanjing，Suzhou，Wuxi，Zhenjiang，Yangzhou，Changzhou，Xuzhou and Lianyungang witnessed a passenger inflow and outflow of some 5 and 5.9 million respectively during the holiday while the figure for railway transportation reached some 1.2 and 1.1 million．

Thanks to the booming tourism，the retailing and catering businesses in Jiangsu also cashed in during the holiday．Figures show that the 40 key retailers and the 34 major food suppliers reported a sales income of 776 and 33.6 million yuan，an annual increase of 23.6%and 18.2%respectively．According to estimation，the tourism market will keep momentum from February to June．

新聞報道翻譯實例二

暑期旅游產(chǎn)品出爐出游價格整體看漲

隨著暑期的臨近，各大旅行社也紛紛開始推出暑期旅游線路，迎接新一輪旅游高峰的到來。一些新線路紛紛亮相，而出游價格也整體看漲。

今年暑期的休閑度假產(chǎn)品中，旅行社新推出的線路比往年多了近30%，線路產(chǎn)品深度更廣，游客可選擇范圍擴大。除了親子游、休閑游、家庭自助游暑期旅游傳統(tǒng)產(chǎn)品外，今年暑期各大旅行社推出的休學游、主題游都成為亮點。例如，今年是香港回歸10周年，很多地方的旅行社就專門推出了“走進香港，感受發(fā)展”的主題游產(chǎn)品。

而在度假產(chǎn)品中，今年有一些半自由行線路頗受游客青睞，例如法國、瑞士線，游客們在巴黎將有一天的自由行時間，可以自主安排購物或參觀行程。去年還作為中高端精品線路來推的三國、四國或五國游，今年暑期都變成了大眾線路，多數(shù)中高端產(chǎn)品都是由深度游和一地游來做主打。為了爭奪暑期中國市場，土耳其還專門在北京啟動新婚夫婦免費土耳其蜜月之旅活動，只要是6月7日后領取結婚證的新人，通過講述自己的愛情故事，就有機會前往土耳其進行8天的免費蜜月浪漫旅行。

綜合各大旅行社的報價來看，今年暑期各線路價格也比平時上漲15%左右，比去年上漲2%～5%，其中歐洲游上漲了500～800元。正處于淡季的澳大利亞游，也將有小幅的漲價，比如澳大利亞7天游，已經(jīng)從之前的9 000多元漲到了現(xiàn)在的10 000元出頭，上漲700元。

Travel agencies vie for peak season

With the summer travel season steaming into view，China's travel agencies have launched a series of new products to attract more tourists．

Since new travel routes are provided，holiday makers have various options this summer．Special services are offered to students who have just taken the annual college entrance exam，lasting from June 6th to 9th．Hong Kong，which has returned to mainland China for a decade，is highly recommended as a tourist destination this year．

As overseas destinations are favored by more and more Chinese people，travel agencies have prepared new outbound trips to boom the tourist industry．Based on the statistic result of China National Tourism Administration，about 34.52 million Chinese people travel overseas last year．The forecast from the World Travel Fair 2007 predicts some 37.4 million Chinese will travel abroad this year，an increase of 10 percent over last year．

China's increasing number of outbound travelers has attracted international travel organizations around the world to promote their products and services．A Turkey travel agency has presented a new product for Chinese honeymoon makers who tied the knot after June 7th．

Many travel agencies have adjusted the price of their products for the upcoming peak season．Compared with normal cost，the price of some itineraries has increased by 15%．A seven-day trip to Australia will charge more than 10，000 yuan，a rise of 700 yuan on normal cost．

新聞報道翻譯實例三

中國銀聯(lián)舉行“銀聯(lián)伴您暢游香港”活動

【配音】中國銀聯(lián)今天專門推出銀聯(lián)香港旅游信用卡，并同時啟動“銀聯(lián)伴您暢游香港”系列活動。江蘇省銀聯(lián)還與省旅游局就拓展境外旅游景點、酒店、商場銀聯(lián)卡支付空間舉行了全面合作座談會。

CUP issues credit card for Hong Kong tour

China UnionPay，the largest bankcard network in China，issued on Monday a CUP credit card especially for Chinese mainland tourists to Hong Kong to pay for their shopping，dining，travel and medical bills and draw cash during their stay there．

A series of event named“Enjoy a Hong Kong Tour with UnionPay”was also launched during a time when the whole nation is celebrating the tenth anniversary of Hong Kong's return to mainland China．

In the meantime，a forum was held between UnionPay branch in East China's Jiangsu Province and the Provincial Tourism Bureau，focusing on their cooperation in the expansion of overseas tourist attractions and payment issues of CUP cards in hotels as well as shopping malls．

China Unionpay Co．，Ltd．，a Shanghai-based national bankcard association licensed by the People's Bank of China，was officially incorporated on March 26，2002．It is also the only interbank network in China，linking the ATMs of some 14 major banks and many smaller banks throughout China．By the end of 2005，175 banks and financial institutions joined CUP with 550 million CUP cards issued．