1．善意的說服篇 Friendly Persuasion

Advertising

Has created many a new business；

Has enlarged many an old business；

Has revived many a dull business；

Has rescued many a lost business；

Has saved many a falling business；

Has preserved many a large business；

And insures success in many business．

解　說：

以上幾句廣告語概括了廣告在推動企業(yè)經(jīng)營發(fā)展方面所發(fā)揮的積極作用。它們是20世紀初西方國家的平面廣告內(nèi)容，那時廣告人為了自己的生存和行業(yè)的發(fā)展，竭盡所能宣傳廣告的效力。該廣告在列舉“廣告迄今為止的積極作用”時采用了現(xiàn)在完成時（Present Perfect），例如：（Advertising）has created．．．，．．．has preserved．．．，最后一句（End line）用一般現(xiàn)在時（Present Tense）“insures．．．”，創(chuàng)作者用語法時態(tài)來闡述廣告的時空過程與貢獻。

注　釋：

dull business 冷清的生意。

falling business 衰退的生意。

lost business 損失的生意，迷惘的生意。

many a（an，another后接單數(shù)名詞）意為：好些，許多。

例如：

1．Many a little makes a mickle．積少成多。

2．many a long day 好久

3．many a time 許多次／多次